# identity.md

## Organization Overview
- **Company Name:** Soothing Touch
- **Mission:** To provide premium massage, spa, and holistic body care products, including massage creams, oils, Ayurveda body lotions, scrubs, and pain relief solutions, to support holistic wellness and ritual-inspired self-care.
- **Company Structure and Legal Entity:** Family-Owned. Details forthcoming regarding legal entity.
- **Founded Date and Location:** Founded in 1977. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Humbly rooted in Ayurveda and tradition, with a vision for holistic wellness and self-care. (See: [About Us](https://soothingtouch.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the creation and distribution of premium massage, spa, and holistic body care products, embracing Ayurvedic traditions.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.